Shop For New Arrivals

A contemporary sporty evolution of the perennial best-seller Ho’okipa, Ho’okipa Ultra is updated with curving temples and the signature Wavy Pattern on the nose pads and temple tips. Designed with Maui Ultra, move confidently with an ultra-durable and ultra-light lens that promises an ultra-intense...

Ho’okipa Ultra R reimagines bestselling style Ho’okipa as a full-rim wrap built for greater coverage. With grooved, adjustable nose pads and temple tips, this design provides a custom fit and stable grip in open-air sports. Designed with Maui Ultra, experience an ultra-light, ultra-durable lens...

Discover the world’s vibrant hues. Kuniahi is a retro-inspired rectangular style, with an adjusted fit and our vintage logo embossed in a striking color juxtaposition. Designed with MauiPure, embark on your next adventure with enhanced color and clarity. Frame Details: Exclusive PolarizedPlus2 lens technology;...

A contemporary, sporty evolution of the perennial best-seller Ho’okipa, Ho’okipa Ultra G features updated curving temples and the signature Wavy Pattern on the nose pads and rubber temple tips. Designed to enhance ventilation and reduce fogging during high-exertion outdoor sports, this style incorporates the...

Live for the thrill of the catch. Keha is a quintessential wrap with an 8-base curve. Perfect for fishing trips, functional details like ventilated openings and sweat channels ensure clear views on the water, while keeper slots provide a secure fit. Designed with SuperThin...

Indulge in the beauty of your outdoor world. Kaulike is versatile and retro inspired, with our vintage logo embossed in a striking color juxtaposition. Designed with MauiPure, embrace the spirit of adventure with effortless style and clarity. Frame Details: Exclusive PolarizedPlus2 lens technology; signature...

Lehopulu’s rectangular shape and straight temples ensures optimal comfort and versatility for an active outdoor lifestyle. Rubber nose pads and temple tips provide a secure fit, while an athletic color palette brings energy to everyday wear. Experience enhanced clarity and stability no matter the...

A contemporary inspiration drawn from the iconic Ho’okipa, Laulima is lightweight and adaptive to active and leisure time outdoors. Designed with MauiPure, bring style and function to your outdoor world. Frame Details: Exclusive PolarizedPlus2® lens technology, Aerial view of script logo on temples, Signature...

Our Lele Kawa polarized sunglasses are built to withstand the test of time. This frame features the debut of our newest frame material, carbon fiber. Carbon fiber is ideal for sunglasses because it is durable, lightweight and hypoallergenic. The nose pad area is also...

Melemele’s soft square shape with straight temples ensures optimal comfort and versatility for an active outdoor lifestyle. Rubber nose pads and temple tips provide a secure fit, while an athletic color palette brings energy to everyday wear. Experience enhanced clarity and stability no matter...

ʻOkina features a classic rectangular shape with a minimalist design. This style showcases the signature Hawaiian Native pattern etched on the interior temple core, adding a refined tropical touch. Designed with SuperThin Glass lenses, it delivers crisp, timeless views with a sense of everyday...

Moaka redefines everyday vision with a refined flat-top rectangular silhouette built for daily comfort. Accommodating higher prescriptions, this style balances precision craftsmanship with versatility suited for any environment. Designed with SuperThin Glass, experience unmatched optical clarity and superior scratch resistance for life in motion.Frame...

Pūnono embodies understated elegance with a soft cat-eye silhouette and a refined feminine palette. With embedded rubber nose pads, this style brings wearable comfort while maintaining a sleek and polished aesthetic for daily outings. Designed with SuperThin Glass, discover your world in crisp, vivid...

Pālulu uniquely blends athleticism with aesthetic. A lightweight semi-rimless shield construction, this style is retro-modern, fusing the nostalgic appeal of the new millennium with futuristic curving temples. Designed with MauiBrilliant, experience immersive urban movement with clear optics and a wider field of vision. Frame...

Bold design meets effortless performance. Pāluna is a lightweight, semi-rimless shield and sculpted wavy temples. Designed with Maui Brilliant, experience visual clarity and comfort with confidence on your daily outdoor adventures. Frame Details: Exclusive PolarizedPlus2 lens technology; flexible temple tips and ergonomic rubber nose...

The constellation Southern Cross (known as Hanaiakamalama in Hawaiian) has been theorized to have been helpful to early navigators for finding the Hawaiian Islands, as it is always visible in the night sky. The Southern Cross polarized wrap sunglasses style was designed to be...

The clarity provided by these frames was inspired by the pristine, white sands of Sugar Beach. Like their namesake, these polarized rimless sunglasses provide unequaled clarity of vision and brightness of color with each and every look.polarized rimless sunglasses provide unequaled clarity of vision...

Pe'ahi ('peh-AH-hee') polarized wrap sunglasses get their name from a legendary surf break on Maui's north shore. In reverence to the power of the waves, these durable frames are made with clarity and durability top of mind so when you wear them you can...

The Flats in a playful dual-tone color palette is the perfect companion for your active escapades. Its SuperThin Glass lenses inset in a dual injection nylon framework provide optimal optics, allowing you to savor the details of your adventures. A practical rectangular silhouette, this...